&
"We are not grasshoppers, we are giant killers."The Edge Marketing & Advertising Co. Inc. & Public Relations Agency
Dallas, TX 75215
ph: 214-770-7775 temporary number until 10/25/2008
fax: We apologize for the confusion, we are in the process of move to another office building. Please be patient with us. The information will be updated.
info
Are You Telling A Story?
Compare these two paragraphs:
B. I've always been a student of human persuasion (figuratively as a kid, and literally in college). Early in my career I also discovered a natural curiosity for how businesses work and how to improve them. My first clue: when my casual observations over lunch proved more valuable than the ton of expensive IBM equipment I had just sold the same people. Hmm. . .I thought. . .that's weird! So I quit IBM, got my MBA and after years in the small business marketing trenches declared myself a marketing consultant. I've since discovered a precious few guiding principles that produce results. Principles about how to get attention, how to tell a story and how you treat people while you're persuading them.
Which engaged you? "B" of course tells a story. "A" describes my firm in a traditional way. "B" is uniquely us. Nobody else can say that. And while "B" doesn't offer the same kind of specific information as "A," which may not initially makes sense, which one made you more likely to contact me?

The Edge Marketing & Advertising Co. Inc. & Public Relations Agency
Dallas, TX 75215
ph: 214-770-7775 temporary number until 10/25/2008
fax: We apologize for the confusion, we are in the process of move to another office building. Please be patient with us. The information will be updated.
info